About us

We turn spaces into experiences
through the power of scent.

For over 18 years, we have been creating extraordinary scent experiences — from museums and cultural institutions to live events and brand activations. Scent makes every experience more intense, more memorable, and more human.

What is often underestimated is how profoundly scent shapes the way people remember and experience the world around them. A single fragrance can transport someone instantly — bypassing rational thought and landing directly in emotion and memory.

Using scent creates immediate, instinctive engagement with an audience. Visitors of all ages respond to it — and for people with sensory impairments, scent opens up a completely different way of connecting with a story or space.

Custom fragrances

We create bespoke scents tailored to any brief — gunpowder, ink, cigars, disinfectant. Nothing is too unusual.

Flexible diffusion

From subtle small-scale installations to scenting an entire room — we match the delivery to the space and the story.

Print & take-home

Printed materials can be enriched with scent, so visitors carry the experience home with them long after the visit.

Museum shop products

We develop unique scent products for museum shops — a tangible, sellable extension of the exhibition experience.

Today, Jorg lives and works in Andalusia, Spain — where he continues his scent adventure through Hermozia. Live scent experiences are delivered together with a close colleague, and for museums, Jorg remains fully available to consult and realise extraordinary projects.

“From the hills of Andalusia, the work continues — the same expertise, the same passion, with a closer eye on Southern Europe.”

Jorg Hempenius

Scent Expert — Museumbeleving