Your brand has a visual identity.
Does it have a scent?
Some brands stop you the moment you walk in — not because of what you see, but because of what you smell. That’s not an accident. That’s scent identity.
For 18 years, Jorg Hempenius has translated brand values, spaces, and experiences into fragrance. His work spans some of Europe’s most respected cultural institutions — each project starting with the same question: what should people feel here?
“Scent is the only sense with a direct path to emotion and memory. It doesn’t have to convince. It just lands.”
Selected work
Van Gogh Museum
Amsterdam
Mauritshuis
The Hague
Rijksmuseum Twenthe
Enschede
Scheepvaartmuseum
Amsterdam
Van Abbe Museum
Eindhoven
What is a Scent Identity Kit?
A strategic document that defines the fragrance profile of your brand — the same way a visual designer defines your colours and typography. Delivered in English or Spanish. No long contracts. No minimum order.
Scent personality profile
Which fragrance family fits your brand and why — grounded in your values and the emotions you want to evoke.
Touchpoint advice
Recommendations per space — reception, rooms, retail floor, packaging — with intensity and diffusion guidance.
Reference palette
3–5 existing scents close to your profile. Take these to any supplier or let Hermozia source for you.
Brand scent story
One page that articulates your scent identity — ready for your website, press materials, or investor deck.
Implementation roadmap
First steps, approximate costs, and common pitfalls — so you can move forward without guesswork.
Who is this for?
Boutique hotels and independent hospitality brands. Wellness and spa concepts. Lifestyle and interior brands launching something new. Anyone who has invested in how their brand looks — and is ready to define how it feels.
Based in Andalusia. Working across Europe.
Since 2024, Jorg works from the hills above Almuñécar on Spain’s Costa Tropical — bringing the same depth of expertise to a new market, with a shorter distance to clients across Southern Europe.
Ready to define what your brand smells like?
Starting from €500